downtown marion branding
branding/identity, print, layout, out-of-home
Like many American cities, Marion, Indiana once contained a thriving downtown district that provided a source of growth and community for the city. Today, economic hardship has hit the city and left the downtown square nearly vacant, with residents doubtful that Downtown could ever become what it used to be. This student project aimed to address the problem of negative public perception by challenging residents to think about Downtown Marion's potential. The logo was inspired by the nearby Mississinewa River and by Downtown's nearly perfect grid.