ICVA brand identity concept
branding/identity, layout, art direction
The International Council for Veterinary Assessment (formally known as NBVME) needed a new visual identity to reflect their new global vision. ICVA is the main authority on the most crucial test a veterinary student has to pass before becoming a vet. My concept, which was tested at a veterinary convention alongside four other concepts, featured a smart, precise look and feel. Angular shapes combined with a cool color palette, clean photography and excellence-focused copy were meant to show off ICVA's brainier side.