Lightbrite Coffee Roasters, based in Grimes, Iowa, began as a humble home-roaster, hand-delivering beans to local customers. To get them started and help them expand, I developed a logo and basic visual brand for Lightbrite that was friendly, inviting, and approachable, inspired by their mission to put people first at every stage of the coffee-making process.
Lightbrite also needed a suite of printed materials, including menus, business cards, and a branded coffee bag. I designed the bag and label with flexibility and affordability in mind, allowing Lightbrite to easily create their own labels for new varieties using their office printer.
With the new branding in place, Lightbrite has grown rapidly, expanding into a brick-and-mortar location and continuing to serve up delicious coffee to the local community.
