the millennial relationship to service brands
branding/identity, web, layout, art direction, infographics
QNA Group performed an extensive research study on how the Millennial group interacts with service brands such as healthcare and financial services. The main challenge when creating the visuals for the data was finding a way to avoid generalizing Millennials and to set the study apart from the hundreds of other studies done on this age group–after all, much of the data debunked common myths often expressed by the media about Millennials. By using photography and cinemagraph-like video portraits of real people, the data was able to feel more human and more authentic.