northshore university healthsystem spine center campaign
print, digital, layout, vehicle wrap, photo retouching
NorthShore's Spine Center service line specializes in treating back problems with a variety of nonsurgical & minimally invasive options for patients. The Spine Center needed a refresh for its new campaign, one that would fit within the larger branding of the hospital while still being distinctive on its own and standing apart from the competition. To achieve this, a large, impactful rendering of a spine x-ray was used as the focus of the campaign across printed ads, digital ads and bus wraps.