![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/f2dcd6d7-7367-4ea4-a6b8-ac6af104a9cc_rw_1920.jpg?h=507e1681827d6fd49c42765cda612609)
Lightbrite Coffee Roasters, based in Grimes, Iowa, began as a humble home-roaster, hand-delivering beans to local customers. To get them started and help them expand, I developed a logo and basic visual brand for Lightbrite that was friendly, inviting, and approachable, inspired by their mission to put people first at every stage of the coffee-making process.
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/fd5e43f7-db4a-43fb-8c3c-a237b7914bc2_rw_1920.jpg?h=2d3957c4fcbbeab4dda21ab122287cae)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/ca6817c5-d7fe-4b6d-90c3-db23036b4d14_rw_1920.jpg?h=89df9a793e2f10af4cd64a90227d6e29)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/5e8bf898-4fec-4423-a49d-e4207e8778f6_rw_1200.jpg?h=71395c4222272d58aaa0305c797a9496)
Lightbrite also needed a suite of printed materials, including menus, business cards, and a branded coffee bag. I designed the bag and label with flexibility and affordability in mind, allowing Lightbrite to easily create their own labels for new varieties using their office printer.
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/69d2a8c9-8182-4373-8fda-eeeb703bc528_rw_1920.jpg?h=58ec66c11c971af99665f3f01a302083)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/f6d6b728-b580-4412-9ce7-d04050e7b26e_rw_1200.jpg?h=a54580b03cc72eb760096da1d2b360fb)
With the new branding in place, Lightbrite has grown rapidly, expanding into a brick-and-mortar location and continuing to serve up delicious coffee to the local community.
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/934e75b1-624d-4261-8c2b-72c9c5bca7d7_rw_1200.jpg?h=bb5cb91dd0b09ab6f6690de4f12dfe00)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/8dac0047-bb43-449c-89c7-a7cf25d64f5a_rw_1920.jpg?h=f7f65965a2553eceb689bd23790886b1)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/ca95d8eb-f69e-4c39-9708-a41484772a0d_rw_1920.jpg?h=254f9dd42a95db87af7cd1af37bc4d4f)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/f1c4961b-f1dc-4e8b-ab16-f9f3864a6f4d_rw_1200.jpg?h=5faba4444e97fbb87e6d85130bd84763)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/f4d0d4cd-b91e-49c5-9603-28a4e61ae5c3_rw_1200.jpg?h=546c359857cea2f5c6ab30b5c70678c1)
![](https://cdn.myportfolio.com/71835a43-4f3e-4f54-aff1-42187f432aab/11b5254e-08db-4a3f-a78f-b0886b14a618_rw_1920.jpg?h=5f57a206015fe3c6c59f14b368c66257)